Paul & Joe Beaute Liquid Eyeliner in Black

A staple in every woman's vanity is a black liquid eyeliner. Long-wearing and ultra-black with fine line precision is a minimum. The Paul & Joe Beaute Liquid Eyeliner in Black ($26) is all this and more. Paul & Joe says that the product contains smooth-fit polymers, rich powders and silky emollients to ensure that colour stays put without fading or running. 

First and foremost, the flexible brush applicator is very thin and precise (on par with that of the Make Up For Ever Graphic Liner) but not so thin that it's impossible to build a thick winged liner.  Just the right size. Secondly, the formula is pigmented with only one swipe necessary for full opacity. The formula is ultra-black with a satin finish.

Thirdly, the product sets almost immediately without running into fine lines. Thus, for my monolid and hooded-eyed friends, there are no post-application smudge lines on your eyelid. Finally, the wear-time is stellar. Unless you're vigorously rubbing your eyes, there won't be any smudges. I tear up quite a bit in the early morning and after long work days sitting in front of a computer screen and so far the liner seems to be waterproof even though this is not included in the claims. Despite being so long-wearing the liquid liner is actually quite easy to remove. 

In addition to solid performance on the lids, the retro-modern Paul & Joe packaging of a light pink with a chrysanthemum motif makes me feel pretty when I use it. 

Overall, a stellar product that I will most definitely turn to when I'm in need of a classic black eyeliner for everyday. 

Do you have a staple liquid liner? 

In Canada, Paul & Joe is available in Canada at select Shoppers Drug Marts. Press sample featured. 

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