Amie is a natural skincare line from the UK that recently launched at Shopper's Drug Mart. I reviewed several of their skincare products here and found the products to be mild and mediocre, with few results. If anything, what I look for in a make up remover is to be mild, so the Amie Bright Eyes Very Gentle Eye Make Up Remover seemed like a good pick.
Amie Bright Eyes is oil-free and contains 98.9% natural ingredients including cornflower and chamomile to hydrate, soothe, and refresh. It has no "water-proof removal" claims but says that it removes all traces of eye makeup which I presume to include waterproof makeup, too.
I couldn't find the Canadian Dollar price of the Amie Bright Eyes, but on the website it says that it's £4.95 (likely $7-10 here in Canada), which is comparable to other drugstore eye makeup removers (Almay, Maybelline, Neutrogena).
I tested the Amie Bright Eyes Very Gentle Eye Makeup Remover on some of the my most long-wearing beauty products including the CoverGirl LipPerfection Lipstick in Hot Passion, Make Up For Ever Aquamatic in ME-50, Make Up For Ever Artist Liner in M-80, Shu Uemura Drawing Pencil in Brown, and Kat Von D Immortal Lash Mascara.
The first three swipes were a bit unimpressive. Most of the mascara and the MUFE eyeliner were removed but most of the lipstick, Shu liner and MUFE Aquamatic remained clinging to my arm.
After three more passes, remnants of the MUFE Aquamatic, Shu Liner, and lipstick lingered on my arm. Also a few noteworthy things, the remover has a pleasant light baby powder scent and doesn't leave a greasy residue and, more importantly, the formula feels refreshing and agrees with my sensitive eyes.
All in all, the Amie Bright Eyes Very Gentle Eye Makeup Remover is, in fact, very gentle. Perhaps, gentle to a fault...it doesn't remove extremely waterproof products. However, I've tested it on days where I've worn a light dusting of eyeshadow, pencil liner, and mascara and the Amie Bright Eyes seems to remove everything. This eye makeup remover isn't for those who wear heavy eye makeup, but if you wear a little this and a little that and have sensitive eyes, this one's perfect for you.
What's your favourite gentle eye makeup remover?
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