Hello Kitty Pop-Up Party Eyeshadow Palette // Hello Kitty 40th Anniversary

In 1974, Hello Kitty was born (she's older than me...). Fast forward to 2014 and we're celebrating her 40th anniversary with an exclusive, limited edition collection of Hello Kitty Beauty products. One of the larger pieces in the collection is the Pop-Up Party Eyeshadow Palette ($62 CAD, exclusively at Sephora). 

I'm typically not a fan of cardboard packaging but I'll give this palette a break because it's in celebration of Hello Kitty - cute, cuddly, and adorable. The packaging encompasses all of these features. I find the pop-up a bit gimmicky but avid lovers of both beauty products and Hello Kitty will appreciate the aesthetics of the palette. 

The eyeshadows are accessible by pulling a little bow. A drawer of sorts slides out to reveal 20 appropriately-named shades. 

Personally, I'm a substance-over-form kinda gal...so given all the flashy packaging, I was initially concerned with how the quality of the shadows might turn out... 

Twenty shadows - 4 mattes, 13 satin, 3 shimmery. I've denoted some of my favourites with an exclamation mark (!). Some of the shades were chalky or overly glittery for my preferences, but a majority are very impressive. In particular, I love the richness of the neutral satins. 

Overall, a unique mix of brights and neutrals in a variety of finishes. In general, the shadows are highly pigmented (I swatched without primer in one "swipe") and easily blendable. The shadows are not particularly long-wearing but last all day with the help of a reliable eyelid primer. 

Happy (matte plum purple), Playdate (matte grey) ! , Dear Daniel (shimmery light blue), Milk (satin white cream), Celebrate (satin maroon) !

Supercute (satin royal lavender), Friendship (satin pink vanilla), Kitty-Chan (satin navy blue with rose gold sparkle), Apple Pie (satin peachy-pink), Bow (satin rosy pink) !

1974 (matte blue-grey), Kawaii (satin mermaid green), The Original (satin rich brown) !, Hot Cocoa (matte taupe) !, Bright (shimmery champagne)

 Three Apples (satin medium green), Anniversary (matte black with green sparkle), Cookie (satin grey silver), Mimmy (satin sunshine yellow), Chocolate Chip (satin sun-kissed beige) !

A Hello Kitty Pop-Up Party Look (using Celebration, Bow, Mimmy and The Original) 

All in all, a pretty palette to celebrate the 40th anniversary of Hello Kitty. Not only is the packaging adorable but the quality of the eyeshadows delivers and in a versatile range of shades, too! Whether you're a fan of Hello Kitty, you're looking for a unique gift, or you just love eyeshadows, this palette should be on your radar. 

What do you think of the Hello Kitty Pop-up Party Eyeshadow Palette? 

Press samples featured

Facebook || Twitter || Bloglovin || Instagram