MAC Huggable Lipcolour in Play It Soft

The new MAC Huggable Lipcolours ($24) are huggable, kissable and loveable. Like the In Extra Dimension Eyeshadows the MAC Huggable Lipcolours are back by popular demand (though the huggables are limited edition). 

So what does "huggable" mean? According to MAC, the Huggable Lipcolour is inspired by Asian trends - a lipstick formulation that "hugs" (sculpts) the lips with a lasting, glossy finish. There are 12 shades in the limited edition line. 

Funnily enough, the MAC Huggable Lipcolour does remind me a lot of the one and only Asian lipstick in my collection (the Etude House My Jelly Lips Talk in Plum). The Huggable Lip Colour is more pigmented, less glossy/slippery and longer wearing than the My Jelly Lips Talk but I can see the similarities. 

I'd best describe Play It Soft as a pinky coral with a cream finish (I believe all the Huggables are cream finish). The shade range seems to lean towards more summer appropriate hues - reds and pinks, a few orange-leaning shades, and some pinky nudes. 

The MAC Huggable Lipcolours are semi-opaque and buildable, glossy (but not to the point of looking vinyl) and have typical wear time for glossy lipsticks (~4 hours on my lips). The wear time is a bit lacking but this is expected from something more glossy. That being said, it's hydrating, comfortable, and smooths over the lips nicely. While sheer coloured lipsticks with a glossy finish might not be for everyone, the MAC Huggable Lipcolour is right up my alley. 

Have you tried the MAC Huggables Lipcolours? 

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