There is not a doubt in my mind that MAKE UP FOR EVER makes high quality eyeshadows and makeup products. I was a little confused when I learned that MUFE decided to re-formulate. Their shadows were already great. However, MAKE UP FOR EVER Creative and Artistic Director Dany Sanz has been working on the new Artist Shadow formula for the past three years. At a MAKE UP FOR EVER event, I received three shadows to play around with and let me tell you... they don't disappoint.
The MAKE UP FOR EVER Artist Shadow line contains a whopping 210 shades (apparently, that's the largest selection of eyeshadow shades available on the beauty market). There are 5 unique finishes - Matte, Satin, Metal, Iridescent, and Diamond (the old range had 4 finishes and did not include the "Metal" finish). The Artist Shadows are also categorized and numbered by a colour wheel - 100 Blacks/Whites, 200 Blues, 300 Greens, 400 Yellows, 500/600 Browns, 700 Oranges, and 800 Pinks.
Similar to other high end shadows, the Artist Shadows are not cheap but in the end you definitely get what you pay for. The Artist Shadows are available for purchase individually ($25), in a duo ($39) or in a trio ($50) at Sephora.ca and at MAKE UP FOR EVER Boutiques as of September 2014.
At the #InnerArtist event located at the Hotel Le Germain in Toronto, invitees were prompted to use the same process that Creative and Artistic Director Dany Sanz uses to inspire a look by creating mood boards. The mood boards were to help us to guide in selecting 3 of the 210 shadows to take home.
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The whole "mood board" experience was a bit nostalgic. I kind of felt like a kid in grade school all over again - glue and bits of fabric everywhere. My mood board was a combination of jewel tones (amethyst), greys, browns, and gold tones.
I had a ridiculously difficult time trying to pick 3 of 210 shades. I'm the most indecisive person on earth. Eventually, I reverted back to what I know I'll use. Like your average basic b*tch (aka neutrals girl), I chose three very wearable golden/taupe/brown tones for my palette, all in the 500 Browns range - M-584, I-514, and D-562.
Similar to other recently released MAKE UP FOR EVER products (blush, HD pressed powder), the Artist Shadows and palettes are conveniently magnetized and easily depottable if you wish to transfer your shadows into a Z-palette or otherwise.
M-584 (Matte) - a purple-taupe-brown
I-514 (Iridescent) - a cool brown with gold shimmer
D-562 (Diamond) - a pale gold
... and yes, the swatches below are a single swipe without primer.
Both when swatched and on the eyelid, these shadows deliver. They're buttery smooth, the texture almost creamy or gel-like. The glide onto the lid like nobody's business and they're ridiculously pigmented. You just need to tap your brush onto the pan to get enough for one use. Despite high shimmer, shine, and pigmentation unlike other brands, there is virtually no fallout for the MUFE Artist Shadows (I'm looking at you Urban Decay!). On the staying power front, these shadows are relatively normal at 6-7 hours. Like any other powder shadow product, if you use a primer and setting spray then you'll get a bit more longevity.
According to MAKE UP FOR EVER, the high pigment is due to the fact that the product contains 88% concentrated pigment and uses pigment atomization, a new beauty technology formulation to deliver the high colour concentration. Furthermore, the gel texture is due to the use of water-bend technology (anyone watch Avatar: the Last Airbender?... LOL - it's basically just the use of more water in the production process). Beauty technologies and innovation make for awesome products and are pretty cool, eh?
Overall, an awesome new eyeshadow product that packs a punch. Plus, there's a HUGE colour selection. There's no way there isn't at least 5 shades for every makeup lover out there. Whether your a makeup artist or just a makeup lover, definitely check these shadows out!
Have you tried the MUFE Artist Shadows? Which 3 colours would you choose?
Press samples featured
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